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Designs / HIP HOP Clip

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Abstract

Clip is the most minimal watch designed. It eliminates all those features which are not involved in reading time. The glass is removed, the user directly interacts with the needles, thus eliminating the need for a crown. The interchangeable strap design of HIP HOP watches is taken a step further by introducing a magnetic ‘clip’. The watch can be clipped to any existing straps or directly to any clothing. The user has the freedom to attach the watch to the cuffs or pocket of a shirt, or to the jean, or to a bag etc. Clip redefines how a watch is worn, creating a contemporary fashion statement that resonates with HIP HOP’s philosophy, “antidote on your wrist to conformism and to a too monotonous style”.

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