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Designer: oromash
Posted: 24 Jan 14 (12:26AM)
Contest: Extraordinary coffee moment
Phase: New Idea
Prize won: none
- Abstract
The illy-branded floor display was designed with the aim to allows people to identify the illy product and convey the Brand values within the mass retailers. The idea behind design is to bring small piece of illy showroom/brand identity into the shop for drawing the attention of new and loyal costumers.
The display structure allows not only storing the product, but also exhibiting and giving maximum value to the product.- Description
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