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Abstract

Over the past thirty years, Emergency has played a significant global role, providing medical care and solidarity to victims of war, promoting a culture of peace, and respecting human rights. The graphic design encapsulates the organization’s values in “an embrace” – a connection between a volunteer rescuer and a war refugee, symbolizing the key to building a more compassionate future for humanity. Beyond immediate needs for shelter and assistance, this gesture represents the promise of a world where solidarity triumphs over division. Through compassion and mutual understanding, the groundwork can be laid for peaceful and inclusive coexistence. Embraces become symbols of hope, urging the transcendence of barriers created by war and suffering. Nurturing this shared humanity is essential to constructing a future where kindness and cooperation underpin international relations, fostering a fair and harmonious world for future generations. The background enclosing the embrace illustration features the number thirty in red, derived from the reworking of the Emergency logo. At the base of the thirty, the inscription “WE WILL KEEP ON THE WORLD” emphasizes the organization’s continuous commitment and forward-looking stance. The colors used include black, white, three shades of brown, along with the institutional colors of red and teal.

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