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Contests / Rio Mare Packaging Award / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
  • client choices


03 Jul 19

191 entries




New packaging design contest on Bolton Food and Desall invite you to suggest innovative solutions for an original packaging dedicated to the Insalatissime Rio Mare ready-to-eat product line.

Company description

Bolton Food is the Bolton Group company that produces and markets canned fish under the Rio Mare, Palmera and Saupiquet brands. We are an Italian success case history and European leader in the canned tuna market.
Our mission is to be the leader in sustainable and high quality production of shelf stable canned fished products, thought to make consumers’ life easier and healthier. With this in mind, since 50 years, we produce canned tuna, salmon, sardines and mackerels sold in more than 45 countries worldwide.

What we are looking for

The brief is available in the following languages:
- Italian
- English

Download the Material files

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

Bolton Food is looking for new concepts for an innovative packaging dedicated to the Insalatissime Rio Mare ready-to-eat product line, inviting you to propose an easy-to-use and portable solution, with a distinguishing design.


For the correct realisation of your proposals, keep into consideration the following guidelines:

Insalatissime Rio Mare: the Insalatissime ready-to-eat line is a balanced, long-life “ready-to-eat” meal, made of fish salad (mainly tuna) combined with a mix of vegetables, pulses and cereals. The product might be consumed for the main meals or for a snack.

Packaging features: you are invited to propose a packaging that might enable the user to consume the food directly from it, either holding it on a surface or in her/his hands, also thanks to a special piece of cutlery that you are invited to design (see Cutlery paragraph). The design shall distinguish itself from the current Insalatissime Rio Mare product size (see Material files) and shall be well visible on the shelf regardless of how it is placed. Besides, it shall represent a distinguishing element compared to competition.

Cutlery: the piece of cutlery shall enable the user to easily consume her/his meal from the packaging itself and shall be kept right inside of it. The piece of cutlery you design shall be easy to use and practical to consume food, with a special attention to its size and ergonomics. Currently the piece of cutlery is fixed under the lid: you are either free to use the same solution or to suggest an alternative, keeping into consideration both the ease of use for the final user and its industrial feasibility.

How and where to use: the user shall be able to consume her/his food directly from the packaging, also on mobility, thanks to the practical pack and to the included piece of cutlery. The meal will be consumed cold, both at the workplace and in mobility. In particular the packaging shall offer to the user:
- Practical opening of the packaging;
- Practical mixing of the ingredients;
- Direct food consummation from the packaging with the piece of cutlery;
- Easy reclosing of the packaging should the content not be consumed entirely.

Shapes: the packaging shall have shapes at your liking, keeping into consideration that it shall provide good ergonomics, either while holding it in hand or when placed on a surface, suggesting design solutions that may enable the user to mix the ingredients and consume the food directly from the packaging easily. The packaging shall be perceived as a rich and complete portion, while it shall also sport a compact design, practical for transportation and for being consumed in mobility. In particular, the packaging you suggest shall have a horizontal development (not vertical), with smooth shapes and possibly reminding with its shape of a plate or some other elements usually associated with consuming food. At your discretion, you may include transparent elements on the packaging to highlight the quality of the ingredients, that may be kept separately, still giving maximum visibility to the fish that shall constitute the main ingredient of the recipe. You are invited to preferably include a lid.

Style: your packaging shall constitute an innovative element for the brand and for the product typology as a whole, also compared to competition, asserting itself an original yet coherent solution with the food product typology it belongs.

Size: consider that the packaging you propose shall be dedicated to a 190g portion, equal to about 250ml volume.

Colour: in order to let the brand be easily recognised, the packaging shall use the pink colour of the Insalatissime Rio Mare product line (see Material files).

Materials: the packaging might be made of metal, plastics or other similar materials suitable for direct contact with food. In order to convey a perception of quality and freshness of the product you may consider the use of transparent materials to let the content be seen through the pack. As far as the piece of cutlery is concerned, suggest the use of biodegradable material producible with industrial technologies. The following materials are not allowed: glass, external cardboard to wrap the packaging.

Surface finishings: at your discretion you may suggest the use of some relief elements on the packaging or to alternate glossy and matte elements. The packaging might be wrapped with labels or transparent sleeves.

Logo: for the aim of the contest grant proper space for the Insalatissime Rio Mare logo (provided in the Material files), that shall be well visible both on the top and on the side of the packaging.

Values to convey: the packaging you suggest shall reflect the values of Insalatissime Rio Mare, that is a modern, tasty and attractive meal, made of quality and varied ingredients, a balanced and nutritious meal, that combines the quality of the food with the need of consuming the meal on the go. It is a unique and playful product in its genre: accordingly the packaging shall be able to convey this uniqueness. An aspect that will be judged with great interest is the reinterpretation of the “canned food” concept that is sometimes perceived negatively, rather moving to a new communication approach that may exalt the freshness and quality of the ingredients.

Customer typology: the product addresses a very ample, unisex and multi-age public, with a particular focus on the under-45 adult segment, with a modern and active lifestyle, looking for both a practical and satisfying meal in terms of taste, quality and nutritious intake. Often the customers have already the habit to consume ready meals or buy products used to create easy-to-prepare dishes, with fresh ingredients.

Deliverables: upload all the images that better present your projects (rendering, descriptions, CAD files, etc.), using renderings, sketches or other modalities, as long as your concept is well described with annotations and dimensions. We remind you that you may also attach a .ZIP archive containing extra materials, including 3D files that might be very useful for a better evaluation.

Evaluation criteria: in the evaluation of your submissions Bolton Food will take into account the following criteria:
Aesthetics (5/5)
Functionality/Usability (5/5)
Originality (4/5)
Project presentation (4/5)
Technical feasibility (3/5)

Contest timeline
Add the contest to your calendar

Upload phase: 20th December 2018 – 18th March 2019 (1.59 PM UTC)
Client Vote: 18th March 2019
Winner announcement: approximately before the end of May 2019

Optional deadlines
Concept revision: 31st January 2019 (1.59 PM UTC)

Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the web site, via the upload page related to “Rio Mare Packaging Award” will be accepted.

1°: €3000
The selection of the winner by Bolton Food will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.

Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 2,500.00= (two-thousand-five-hundred/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.






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