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Contests / Venchi Easter Collections 2023 Graphic Design / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design
 

CONTEST TYPOLOGY: SINGLE - NEW IDEA (What’s this?)

  • upload phase
  • community vote
  • client choices

 

 
 
upload phase
32 days left

45 entries

 

BRIEF


Summary

New graphic design contest on desall.com: Venchi and Desall invite you to design the Easter egg wraps of the 2023 Easter collection.


Company description

With more than 140 years of history, today Venchi has earned international recognition: with more than 350 chocolate recipes and 90 gelato flavours, it is found in more than 70 countries in key cities like London, Hong Kong, Dubai and New York with the biggest chocolate waterfall of all time. On this journey towards international expansion, Venchi recently landed in Taiwan, Jakarta, Shanghai and Tokyo in the name of beauty, joy and conviviality, turning “Made in Italy” into “Experienced like in Italy” with over 145 boutiques opened worldwide!


What we are looking for

The brief is available in the following languages:
- Italian
- English

Download the Material files

Venchi invites you to design a number of Easter egg wrap collections for the 2023 catalogue. The collections should be based on 5 themes. In order to be eligible for all 5 awards, designers should submit at least one collection for each theme. Each collection should be submitted as an individual entry.

Example images for older collections are available within the material files, downloadable from the contest page.


Guidelines

For the correct realisation of your proposals, please take into consideration the following guidelines:
• Folds of the wrapping: the folds that characterize the wrapping on the assembled product could compromise the legibility of the graphics. Accordingly, designers should create a suitably sized pattern whose elements are not too large. Read the “Measures” paragraph for more information on the topic. 
• The company logo should be integrated in the graphics or on a side band. Find the logo within the material files downloadable from the contest page. 
• The requested colour variations for each collection may consist in a change of the background color, the pattern colour, or both.
• Offensive graphics (rude words and images, religious symbols, etc.) and copyrighted materials (stock graphics, other types of licences, etc.) will NOT be accepted.

1. Modern floral collection
Pattern element: floral pattern featuring a modern and simple style and bright colours.
Colour variation: 4
• Milk chocolate
• Dark chocolate
• Extra-dark chocolate
• White chocolate

2. Classic floral collection
Pattern element: floral pattern featuring a more classic, less digital, “hand-drawn” style  and muted colours. 
Colour variation: 4
• Milk chocolate
• Dark chocolate
• Extra-dark chocolate
• White chocolate

3. Kids collection
Pattern element: abstract/figurative pattern of your choice, dedicated to children aged 3 to 8.  Colours and patterns should clearly indicate whether the product is for little girls or little boys. 
Colour variation: 4 
• 2 variations, boy 
• 2 variations, girl 

4. Teens collection
Pattern element: abstract/figurative pattern of your choice, dedicated to teenagers.
Colour variation: 2
• Milk chocolate, unisex
• Dark chocolate, unisex 
Nice to have (optional): designers can propose ideas for additional Easter egg gadgets that will be attached externally to the egg packaging.

5. Trending/free theme collection 
Pattern element: abstract/figurative pattern of your choice.
Colour variation: 2
• Milk chocolate, unisex
• Dark chocolate, unisex

Printing & Colours
The requested graphics will be reproduced using flexographic printing. Four-colour (CMYK) and/or Pantone colours can be used. 
Pantone colours should be used for large colour fields or in case of specific colours whose brilliancy, for example, can’t be colour matched in four-colour. If using Pantone printing, only 8 hues will be available, including white as a base colour.  

Print media
The Easter egg wraps can be printed on transparent recycled polypropylene, 32 micron thick.

Measures
Design the requested graphics on a 105x105 cm sheet. 
Print cylinders of various sizes will be used and as such the requested graphics should be designed for continuous feed printing. The pattern should be designed so that it can be repeated infinitely both horizontally and vertically. 
940x720px is the suggested format to upload your project on the platform.

The standard format of the finished individual wrap is: 105x105 cm. The executive files will need to be created in vector format.

Deliverables
Upload all images in order to present your projects in the best possible way. The images in the gallery (maximum 5) must have a proportion of 4:3. Allowed file formats: .jpg, .gif o .png; colours: RGB; max file size: 1MB. When submitting your proposal, utilize the dedicated field to upload a .zip folder with vector files and high resolution images. Allowed formats: .ai, .eps, .pdf, .jpg e .png. Maximum .zip file size: 100MB

Evaluation criteria
In the evaluation of your submissions the Sponsor will take into account the following criteria:
Aesthetic 5/5
Brand Consistency 5/5
Communication 4/5
Innovation 4/5
Versatility 3/5


Contest Timeline
Add the contest to your calendar

Upload phase: 21 December 2021 – 28 February 2022 (1.59 PM UTC)
Concept review: 25 January 2022 (1.59 PM UTC)
Client vote phase: from 28 February 2022
Winner announcement: approximately by the end of April 2022

Concept review (optional)
Designers can apply, by the date indicated above, for a concept review of their projects by the Desall Team. To apply, 1) upload the project(s), including its description, and save as draft (SAVE DRAFT) from the upload page; 2)   send your request to the Desall Team via email to contest@desall.com or through the contact form. The review is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.

Award
Total Award: €4000
Award modern floral collection: €800
Award classic floral collection: €800
Award kids collection: €800
Award teens collections: €800
Award trending/free theme collection: €800

The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.

Option right
€800
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of €800 for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals. 
For more information, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to contest@desall.com


Language

Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.


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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.


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