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Designs / LEO for Focus Junior - Character Design

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Abstract

Leonardo aka LEO is a young boy loving science, technology and nature: an older brother
with whom young readers can identify themselves and became friends.
Always on the move, he turns in adventure every circumstance, loves reading and visiting museums, but he isn’t too nerd, he could be the younger brother of Bear Grylls!
Conceived for a young adults public specially, LEO is not an ideal model out of reach; rather, he is imagined as a funny, altruistic friend, helping you to discover a

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