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Abstract

Like in the past Muses have been the guardians of the memory of genius that men expressed, today we perceive (comprehend) cities as custodians of the “virtues” that distinguish them in the world scenario. The “Muses” inspiring the Illy City Mug collection, come from a course of research of symbols, traditions and values identifying each city: Beauty for Rome, Fashion for Milan, Dance for Paris, Music for London, Hippie culture for San Francisco, Tradition for Hong Kong.

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