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Abstract

ARGENTA – Good Morning Design
The project

Something in the chapter “What we are looking for” captured our attention: the word “icon”.
That is. We had to transform a machine into a true brand icon.
We worked in that direction, through the consciousness that Italy is world recognized as the best coffee-machines manufacturer: so this characteristic had to be clear at the first glance.
The machine has to be clearly recognizable, wether installed in a public area such as an airport, a station, or ..

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