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Abstract

I always had a deep interest for handmade products, further my grandad worked with the Schweizer Käseunion and taught me a passion for the “world of cheese”. I was struck by a sentence on the Emmentaler website: “Only the holes taste the same”, and after some research I found one of the most iconic “holes” in Switzerland: the Martinsloch. The relationship between Swiss nature and the Emmentaler is represented by the claim “NATURE HANDMADE PERFECT” which I conceived as a three steps photo story.

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