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Abstract

The main aim of “the global house-store” is to use the location creating a dynamic and flexible space reflecting products and contemporary life-style, being free from any convention. It is a concept created to avoid any optical and physical obstruction for the customer and to allow a 360° fruition of the selling space. It is a no static but changeable area, composite, in order to look like an open air place, natural and artificial at the same time.

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