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Contests / Fashion Atelier / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
  • client choices


14 May 21

46 entries




New contest on Clementoni and Desall invite you to design a new toy capable of creating fashion accessories or other decorative elements in an automated way.

Company description

Everything began with the visionary spirit of Mario Clementoni, our founder.
He was the first to understand the immense power of play and its ability to capture children’s interest, create happy memories and get them to learn while they have fun.

Firmly anchored by vigorous roots, we have pushed ahead and grown strong over time.
We have progressed without ever betraying our own identity. Our sense of commitment has always driven us forward and helped us to stay passionate and enthusiastic about what we do – because getting children of all ages to engage in play is the best job in the world.

Today more than ever, we believe in the importance of playtime because it leaves an indelible stamp that stays with us for the rest of our lives, coming to mind when we cast our thoughts back to childhood.

We accompany adults and children through the growth process with entertaining experiences and amazing games that spark a sense of marvel, curiosity, surprise and amusement in just the right doses.

Clementoni – Every world you can imagine.

What we are looking for

The brief is available in the following languages:
- Italian
- English

Download the Material files

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

Clementoni is looking for a new toy to extend its Crazy Chic line, inviting you to design a tool by which a child can create fashion accessories or decorative elements with great ease and satisfaction.


For the correct realisation of your proposals, keep into consideration the following guidelines:

Product typology: you are invited to design a toy consisting of a machine/system capable of creating in a quick and simple way fashion accessories or decorative elements to apply on other products, always ensuring great ease of use to the child, in addition to a feeling of great surprise and satisfaction for the final result. The toy shall be unpublished work and original, distinguishing itself from other products on the market by Clementoni or other brands (for more info, please refer to the Material files ). In designing your toy, you shall pay attention to both the mechanism that creates the accessory/decorative element and the interaction elements and method of operation for the child.

Functions: the toy you design shall be capable of creating various typologies of wearable accessories (ex. bracelets, necklaces, belts, key chains, etc.) or decorative elements to apply on other products (ex. patches, labels, stickers, etc.). For the creation of these elements you may suggest the use of various typologies of materials, including for ex. beads, paillettes, etc., as long as they are easily available for purchase. The creation process must be automatic/assisted, minimising the manual intervention of the child.
The end result shall be as much complete/finished as possible, thus requiring little to no action after the process is over. You are free to suggest the mechanism you consider most appropriate for this purpose, as long as it is feasible and compatible with the toy sector. You are thus required to avoid mechanisms that are too expensive, complex, dangerous or hard to use.

How to use: the child shall be able to use the toy autonomously and to take care of the assembly, if required, with no intervention of an adult. Thanks to this machine, the child will easily and quickly create the accessories/decorative elements with great satisfaction and a sense of wonder for the end result, by simplifying a process that would otherwise require too much time and effort. The creation of the accessory or of the decorative element shall be quick and intuitive, with a guaranteed end result.

Required output: for the purpose of participation in the contest, you are required to provide:

1) 3D files (format IGS/STP);

2) renders, possibly accompanied by orthogonal/axonometric views, exploded views, sections, descriptions on the materials used in the project;

3) description of the creation process of the accessory/decorative element and of the operation method for the user, through illustrations, renders or charts.

Depending on your project idea, the user might be required to assemble some components of the toy – in this case, you are required to provide a clear description of the process.
To better present your project, you are invited to attach inside a .ZIP archive high-resolution images, charts or other illustrative materials.

Target: the toy you design shall be coherent with the target of the Crazy Chic product line, already in the Clementoni catalogue, which is mainly addressed to girls older than 6 years.

Where to use: your toy will be mainly used indoors.

Size: the size of your toy shall be coherent with the Crazy Chic product line and, as a general guideline, shall not exceed 30 cm x 30 cm x 30 cm for the maximum volume of the assembled product.

Allowed materials: your toy shall be realised with materials suitable for this industry, preferring plastics or other materials compatible with the mass production technologies used for this product typology.

Technologies: the functioning and the operation mode of the toy shall be manual for the most part, drawing inspiration from the Clementoni approach art&craft . At your discretion, you may suggest technologies, electronic components or solutions sourced from other sectors, aimed at facilitating the operation of your toy, as long as they are compatible with the target retail price. In particular, the electronic components – if any – or any other solution you may suggest, shall not replace the manual intervention of the child altogether, rather they should facilitate it.

Researched style: the toy you design shall have a funny look and feel, with colours and shapes at your discretion, as long as it complies with the style of the Crazy Chic product line in the Clementoni catalogue. For more information, please refer to their website

Target retail price: the retail price for the toy will be between 25 – 40 EUR.

Evaluation criteria: in the evaluation of your submissions Clementoni will take into account the following criteria:

Degree of originality in the sector 5/5
Technical feasibility 5/5
Functionality/usability 4/5
Compliance with the brand 3/5
Aesthetics 3/5

Contest timeline
Add the contest to your calendar

Upload phase: 29th October 2020 – 21st January 2021 (1.59 PM UTC)
Client Vote: from 21st January 2021
Winner announcement: approximately before the end of March 2021

Optional deadlines
Concept revision: 30th November 2020 (1.59 PM UTC)

Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the web site, via the upload page related to “Fashion Atelier” will be accepted.

1°: €5000
The selection of the winner by Clementoni will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.

Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 3,000.00= (three-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.






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