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Contests / Future Oven Design / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
  • client choices


24 Jun 20

158 entries




New product design contest on Anodica and Desall invite you to envision the oven of the future, suggesting new functional and aesthetic solutions related to the main components of the oven’s front interface: handle, knobs and profiles, if any.

Company description

Anodica is an Italian company, from 1962 we design and make all aesthetic components for home appliances: handles, knobs, profiles, buttons, panels. We can therefore guarantee an overall and perfectly harmonious aesthetic look.
Co-creation / innovation / excellence for aesthetic effects and services. These key words guide us and distinguish us from others.
Aluminium, plastics, we use a wide variety of materials in order to go beyond standard and traditional solutions and reduce costs, times and environmental impact while focusing on aesthetic appeal.
Anodica has become an international reference point for the home appliance sector. Nevertheless, every day it shifts its level of specialization towards new areas and goals.

What we are looking for

The brief is available in the following languages:
- Italian
- English

Download the Material files

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

Anodica invites you to envision the future domestic oven, anticipating the new aesthetic trends and the styles we are going to expect for this product typology in 5/10 years from now, focusing your attention on the main components of the front, that is handle, knobs and profiles, if any; in fact, all these represent the most characterising elements of the product aesthetics and functions.


For the correct realisation of your proposals, keep into consideration the following guidelines:

Objective of the contest: the contest aims at reinterpreting the design of the future domestic oven in terms of style and aesthetics, envisioning how it will look like in 2025-2030, exploring new aesthetic codes, functionalities, control modes and user interaction, keeping into consideration the commitment of the brand towards eco-compatibility themes.

Product typology: you are invited to imagine the aesthetic design of the domestic oven’s front, putting your attention on what the future evolution of the main aesthetic components might be, that is:
- handle;
- knob/s;
- profiles (aesthetic elements that complete the design).

Accordingly, try to envision what functions they may perform in the future and how they may be integrated in the design of the entire home-appliance. For some examples of the Anodica products and to learn more about how much care they put in the aesthetics of these components, please refer to the Company profile attached in the Material files and to relevant website section

How to use: in addition to the aesthetics of the products, you are invited to focus your attention on how the user interacts with the elements of the oven, exploring new solutions and envisioning innovative scenarios. For example, to-date the handle has the only function of facilitating the opening of the oven door but, in the future, it may offer additional functions. Currently, knobs too only enable the control of the programs and of the functions while profiles often play exclusively an aesthetic function; in the future all these elements might have more than one function and, surely, they will play a more important role in the interaction with the user, also offering innovative ways to use them.

Size: the front of the oven is usually 60 × 60 cm, accordingly the dimensions of the components are generally:
- handle: 40-50 cm long;
- knob/s: 3-7 cm diameter;
- profiles: depending on the front, they usually have small and slim dimensions.

Materials: a characterising element of the Anodica products – as well as a key factor that distinguishes the brand – is the selection of the materials employed in the components and in the aesthetic details. In particular, core-competence of Anodica is the use of aluminium. In addition to this, you may suggest the use of other materials, such as plastics and glass inserts. NO other materials are allowed, including steel, zamak, etc.

Production technologies: the components you design might require various processes of aluminium tooling, such as extrusion, turning, milling, bending, drilling and cutting, with various possibilities for surface finishes, including brushing, polishing, anodising, varnishing/painting or others (tumbling, knurling, sand blasting, anodising, pvd for colour and coating). Plastic components, if any, shall be realisable through injection moulding technologies. You may also suggest post-production processes such as gluing and joints.

Style: you are free to suggest the style you prefer, envisioning the future development of the aesthetic codes for this product typology, suggesting shapes closely related to the function they perform but also offering an innovative development of their aesthetics, while complying with the premium character of the brand. The selection of the colours is at your discretion.

Logo: the Anodica logo (attached in the Material files), shall be visible on the components you suggest and might be realised in various modalities at your discretion, for ex. silk-screen printing, laser engraving, etc.

Consumer typology: the oven you suggest shall be designed for domestic use, to be installed inside the kitchen, keeping into consideration a very wide pool of consumers, already target of the major home-appliance producers (see Inspiration tab for the links to the major producers).

Values to convey: your proposal shall comply with the Anodica values, always focused both on the aesthetic innovation – where it really stands out for the attention to details and finishes – and on the exploration of new functionalities.

Deliverables: upload all the images that better present your projects (rendering, descriptions, photo-realistic views showing the product in its context of use, finishes, colours, etc.), preferably including technical drawings or 3D files in .STP/.IGS formats, high-resolution renders, other views, group images, inside a .ZIP archive. At your discretion, the possibility to attach further materials to be included in the same archive.

Evaluation criteria: in the evaluation of your submissions Anodica will take into account the following criteria:
Degree of innovation (5/5)
Aesthetics (5/5)
Functionality/Usability (4/5)
Technical feasibility (3/5)
Eco-compatibility (3/5)

Contest timeline
Add the contest to your calendar

Upload phase: 15th January 2020 – 21st April 2020 (1.59 PM UTC)
Client Vote: from 21st April 2020
Winner announcement: approximately before the end of June 2020

Optional deadlines
Concept revision: 17th February 2020 (1.59 PM UTC)

Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the web site, via the upload page related to “Future Oven Design” will be accepted.

1°: €4000
The selection of the winner by Anodica will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.

Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 2,500.00= (two-thousand-five-hundred/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.






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