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Contests / Home Climate Wellbeing by IRSAP / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
  • client choices


24 Mar 22

168 entries




New Idea contest on IRSAP and Desall invite you to design a product or a system of products/functions aimed at expanding the functionalities attached to the core product of the brand: design radiators. The objective of your submission is to create a new experience pertaining to climatic wellbeing at home.

Company description

IRSAP Group, with more than a thousand employees, of which more than 600 abroad, is one of the leading Italian groups in the European heating industry. IRSAP is among the first companies to introduce in Italy, in 1967, the mild steel tubular radiator and the very first to make towel rails in Italy back in 1983. Today, still a family business arrived at the fourth generation the company wants to renovate entering into the furniture industry.

What we are looking for

The brief is available in the following languages:
- Italian
- English

Download the Material files

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

IRSAP is looking for a product or a system of products/functions aimed at expanding the range of functionalities of traditional radiators for the home. Submitted projects should be oriented primarily towards users’ climatic wellbeing in a domestic environment. Furthermore, designers will have the opportunity to develop new additional functions which can either work in synergy with the main heating function, such as air cooling, air purification, humidity control etc., or in an unrelated manner, as in seating areas, shelves, object holders, clothing racks etc.
The expected product, or system, should not consist of a mere restyling of the radiator products that are produced by IRSAP to date.


For the correct realisation of your proposals, please take into consideration the following guidelines:

Product typology: While you should keep domestic heating at the heart of your project, the designed product or system may include air treatment functions, as well. The latter, besides air heating, could potentially comprise air cooling, air purification, humidity control functions and the like.
It is also possible to envision other elements, besides air, with which the product or system could interact with or act upon: objects, human beings/users and other components and actors that inform the domestic environment (food, plants, pets, liquid substances, interior decor and furnishing items…).
In this regard, keep in mind that the maximum temperature reached by electric radiators is 70°C, while for hydraulic ones it ranges from 30°C to 40°C.
It is also possible to create a product or a system for a specific area of the home. A towel rack, for instance, as clearly illustrated by its dedicated functions, is designed with the toilet and bathroom areas in mind.
There are no limitations imposed on the general characteristics of the requested product or system, which may be wall-mounted, free standing or constitute a functional surface, a management tool like a digital application, and so on.

Additional functions: additional functions may be presented without particular restrictions, for example, in the form of accessories, sensors, a controlling app or the integration of 2 products into 1, as well as into a multi-product system where the individual elements communicate with each other and work synergistically. Overall, the type of functions proposed should pertain to the domestic use of the product or system proposed, but it may include additional air treatment features (such as air cooling, air purification, humidity control etc.), monitoring and signalling features (temperature, humidity level, air quality, weather etc.), interior decor features (as in seating areas, shelves, object holders, clothing racks etc.), as well as original features that are not mentioned among the listed examples.

Style: although the development of new functions is the main objective of this contest, you are invited to design a product that is both aesthetically pleasing and technologically advanced. Overall, a minimal and modern style should be preferred.
In case of functionalities connecting more than one product, it is possible to represent your project schematically.

Context of use: the designed product or system should be destined primarily for indoor domestic use, although outdoor use is also admitted.

Technology and materials: All submitted products should be designed for industrial production. There are no other considerable limitations when it comes to the technology and materials that may be employed. However, for products with heating surfaces, it will be necessary to adapt the chosen materials accordingly, thus opting for suitable materials and coatings, such as steel, aluminum etc.

Logo: the IRSAP logo may be placed on the designed products in a discreet way, with a suggested size of 3x1cm. You can find the logo in the Material files downloadable from the contest page.

Target user: the requested project should cater to 35 to 45-year-old users with a medium-level purchasing power.

Deliverables: upload all images in order to present your projects in the best possible way. The images in the gallery (maximum 5) must have a proportion of 4:3. Allowed file formats: .jpg, .gif o .png; colours: RGB; max file size: 1MB.

Evaluation criteria: in the evaluation of your submissions the Sponsor will take into account the following criteria:
Innovation 5/5
Functionality 5/5
Consistency with the context of use 4/5
Aesthetic 3/5
Economic viability 3/5

Contest Timeline
Add the contest to your calendar

Upload phase: 20 September 2021 – 15 December 2021 (1.59 PM UTC)
Client vote: from 15 December 2021
Winner announcement: approximately by the end of February 2022

Optional deadline
Concept revision: 18 October 2021 (1.59 PM UTC)

Concept revision: designers can apply, by the date indicated above, for a concept revision of their projects by the Desall Team. To apply, 1) upload the project(s), including its description, and save as draft (SAVE DRAFT) from the upload page; 2)   send your request to the Desall Team via email to or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can submit one or more projects, but only the projects published on the website, via the upload page related to this contest will be accepted.

1°: €5000
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.

Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 2000,00 = (two thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposal.

For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.






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