Contests / New Branding for FERA / Brief
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CONTEST TYPOLOGY: SINGLE - NEW IDEA (What’s this?)
15 Feb 22
BRIEF
Summary
New graphic design contest on Desall.com: FERA and Desall invite you to create a new corporate brand identity which consists of restyling the logo, redesigning graphic templates and a new payoff.
Company description
FERA – Fabbrica Energie Rinnovabili Alternative (in English this translates to ‘alternative renewable energy factory’) was founded in March 2001, in Milan Italy, where it continues to have its headquarters. FERA is one of the first developers in Italy of wind power plants which produce electrical power.
FERA has grown over time by building renewable energy plants in various Italian regions, investing in the most innovative technology and in environmental and land protection. Local authorities, institutions and citizens are the stakeholders with whom FERA has consolidated its reputation as an ethical company, operating according to the best practices in the sector.
Thanks to renewable energy plants built by FERA, various municipalities have made a considerable contribution to achieving regional targets for the reduction of greenhouse gas emissions. From 2001 to date, FERA has achieved various ambitious objectives, thanks to its dynamic, competent team, who are aware of the social, ethical and environmental importance of renewable energy development.
What we are looking for
The brief is available in the following languages:
- Italian
- English
Download the Material files
Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!
FERA is looking to renew its branding by restyling its logo, graphic templates and a new payoff that will clearly communicate the firm’s mission statement. For more information on FERA you can visit the firm’s website at https://www.ferasrl.it/en
Guidelines
For the correct realisation of your proposals, please take into consideration the following guidelines:
Current corporate branding:
To this day, FERA’s corporate branding is formed by a logo and a payoff. The logo revolves around the concept of wind energy (the 5 blue horizontal lines on the left portion of the logo) that transforms into clean Energy (represented by the capital E plus the 4 text elements on the right side portion of the logo). The logo includes the words: Fabbrica (Factory), Energie (Energy), Rinnovabili (Renewable), Alternative (Alternative) that make up the FERA acronym. These 4 words will not be a part of the new logo.
The current payoff, “generazione possibile” (which literally translates into ‘possible generation’ in English) carries three meanings:
• It is possible to generate energy in a sustainable manner;
• It is necessary to focus on a new generation of environmentally responsible bodies, such as schools, associations, etc.;
• A responsible and environmentally sustainable business model can make an environmentally greener life possible for future generations.
The current logo and payoff can be found in the material files downloadable from the official contest page.
Requested elements and templates:
1. Logo: the logo should be composed of the FERA acronym and one or more graphic elements that should represent the concept of “Wind that transforms into Clean Energy”. The words Fabbrica (Factory), Energie (Energy), Rinnovabili (Renewable), Alternative (Alternative) must not be included in the new logo. It is possible to develop both a logotype and a monogram.
2. Payoff: the payoff should be in English and have a clear meaning. It is important that the new payoff conveys effectively the following message: “FERA works to transform WIND into clean ENERGY”. The chosen font should complement the new logo in an aesthetically pleasing manner, and designers may customize it with effects and the like. We suggest, however, not to modify the font itself.
3. Commemorative element: designers are requested to create an additional graphic element containing the dates of FERA’s 20th anniversary: "2001-2021”. This element will be utilized in conjunction with the logo to mark future anniversaries, too. Designers can choose a font or create a dedicated element; in either case there should be a focus on maintaining stylistic consistency with the logo.
4. Headed paper: it should come in A4 format, vertical orientation, and contain the logo, payoff and other information, such as address, contacts, footer etc.
5. Headed paper for other brands within the group: it should come in A4 format, vertical orientation, and contain the wording “Fera Company”, written in the same font as the payoff, and other information such as address, contacts, footer etc.
6. Business card: it should come in horizontal orientation and contain the logo, payoff and other information such as address, contacts etc.
7. Presentation layout in horizontal orientation: it should contain the logo, payoff and other optional information.
Style and colors: in terms of aesthetic, a modern, minimal, impactful style is preferred, with good readability and in line with market trends and brand values. As for colors, designers are free to create their own palette, although, in doing so, they should keep into consideration the renewable energy sector, in particular, the wind energy sector.
Brand values:
• Attention to the local population and ecosystems;
• Environmental protection for the sake of current and future generations;
• Social responsibility for a sustainable and ethical future.
Additionally, FERA has:
the desire and ability to anticipate change, the vision and expertise to act outside of traditional boundaries, as well as the perseverance and ability to incorporate global values while being attentive and respectful of local objectives.
Target: FERA’s client pool includes institutions, organizations, corporations, banks and investment funds. FERA also interacts with associations, schools, local communities, universities, research centres and non-governmental organizations. Generally, FERA’s competitors are businesses that work with the production of renewable energy. You can download a list of all partners and most competitors at https://www.anev.org/soci/ - the website of the National Association of Wind Energy/Associazione Nazionale Energia del Vento – ANEV.
Deliverables: upload all images in order to present your projects in the best possible way. The images in the gallery (maximum 5) must have a proportion of 4:3; Allowed file formats: .jpg, .gif o .png; colours: RGB; max file size: 1MB. You are invited to upload a .zip archive with the vector files pertaining to your project(s) by using the dedicated function on the upload page when submitting your project.
Evaluation criteria: in the evaluation of your submissions the Sponsor will take into account the following criteria:
Consistency with the brand: 5/5
Aesthetic: 5/5
Communication: 4/5
Versatility: 3/5
Brand recognition: 3/5
Contest Timeline
Add the contest to your calendar
Upload phase: 6 August 2021 – 9 November 2021 (1.59 PM UTC)
Client vote: from 9 November 2021
Winner announcement: approximately by the end of January 2022
Optional deadline
Concept revision: 30 September 2021 (1.59 PM UTC)
Concept revision: designers can apply, by the date indicated above, for a concept revision of their projects by the Desall Team. To apply, 1) upload the project(s), including its description, and save as draft (SAVE DRAFT) from the upload page; 2) send your request to the Desall Team via email to contest@desall.com or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.
Award
1°: €3000
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.
Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 1000,00 = (one thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposal.
For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to contest@desall.com
Language
Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
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Desall required files
Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
