Contests / Premium Coffee Gift Packaging / Brief

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CONTEST TYPOLOGY: SINGLE - PACKAGING (What’s this?)

• upload phase
• community vote
• client choices

BRIEF

Summary

New packaging design contest on Desall.com: a famous premium coffee brand and Desall invite you to design a new line of packaging solutions, to serve as gifts for a special occasion, be it Christmas or other celebration.

Company description

The contest is promoted by a famous premium coffee brand, a historical Italian company, known all around the world for the quality of its espresso and for its leading position as benchmark innovator in the coffee industry.

What we are looking for

The brief is available in the following languages:
- Italian
- English

Download the Material files

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

The contest is looking for a new collection of gift box packaging solutions dedicated to the products of a famous premium coffee brand. The packaging solutions shall be purposely designed to represent the perfect gift for our family or for our loved ones, suggesting cardboard solutions or durable packages, that may be used repeatedly over time with different functions.

Guidelines

For the correct realisation of your proposals, keep into consideration the following guidelines:

Product typology: the aim of the contest is to collect “gift box” packaging solutions, dedicated to the iconic coffee can of the Italian brand and to its compatible capsules, available in various combinations. In particular, you are invited to suggest at least 3 different packaging solutions.

Theme: the packaging solutions of your collection shall be exclusively meant as gift boxes, to give to the family and to the loved ones, for celebrating a special festivity (for ex. Christmas) or for another occasion to celebrate along the year, with the partner or with the family.
Inside the same collection you are free to propose solutions for one or more themes, Christmas or other, as you prefer.

Christmas theme: one of the most interesting themes for the Sponsor is Christmas. In this case, the packaging shall have a “winter” and festive mood, rather than purely Christmas, and be dedicated to a secular Christmas, in order to keep the packaging relevant for the whole winter time, also after Christmas. The theme shall be represented also in the shapes and in the die cut layouts, not only in the graphic design, if any (as it is a non-mandatory requirement of the contest).

Die cut layout requirements: for the cardboard solutions of your collections, you are invited to keep into consideration some construction and eco-compatibility aspects, in particular:
- Transportability: suggest compact and robust shapes, ideally the cardboard packages shall be stackable.
- Sustainability: avoid any overpackaging, that is the excessive use of material for the package, suggesting more sustainable solutions.
- Internal structure: your solutions shall be able to keep the cans in their place, preventing them from rotating.
- External structure: whenever possible, avoid any sharp edges and cusps.
- Openings/windows: the packages shall have windows/openings wide enough to enable the customer to see the product held inside (logo, product name, flavour, etc.). Ideally, these shall constitute a stylistic element which ensures continuity with the design of the entire package. You may also suggest innovative shapes for the windows, keeping into consideration that in that case the window should have a major role in the graphic, which shall justify its presence. The windows shall be placed at least 1,5 – 2 cm away from the edges of the package and at 1,5 – 2 cm away one from the other, in case there is more than one window. One side of the package shall have no windows, as it will contain various info for the customer, as required by the applicable norms. You cannot place windows on the edges of the package.
In order to better illustrate your cardboard solutions, you are invited to present the structure of the package as a two-dimensional layout (for some examples of structures and die cut layouts, please see the Material files).

Durable packaging requirements: your durable packaging solutions shall be designed in view of reuse, also with different or accessory functionalities (for ex. tin-container for compatible capsules, fridge container, moka coaster, tray, etc.). They shall be designed with eco-sustainable and durable materials. This packaging typology shall have an even greater premium character and a higher-positioning, to be sold also outside the great retailers, such as inside mono-brand boutiques or similar. In particular, your packaging shall contain one or more cans or compatible capsules boxes, at your discretion.

Style and shapes: the packaging solutions you propose shall draw the attention of the customer of the famous coffee brand, thanks to their premium look & feel. They shall be easily recognisable inside the points of sale (mass retailers in particular – for the cardboard packages – or mono-brand boutiques – for the durable packages) and emphasise the marketed product (coffee). The style shall fully represent the wider theme of gifting, which will be adapted based on the festivity (Christmas or other) and depending on the theme, while maintaining an original, modern and design-oriented taste. Ideally – for the cardboard packages – the windows/openings shall form integral part of the design, where they will play a major role.

Optional (nice to have): at your discretion the possibility to also propose a graphic design for the collection of packaging solutions.

Packaging range: the coffee of the famous Italian brand will be offered in various formats/packages, containing the iconic coffee can or boxes of compatible coffee capsules, with different flavours and dimensions. For your proposal, you may keep as a reference some of the following combinations suggested hereafter:
• 1 × 250 g coffee can + 2 × 125 g coffee can
• 3 × 125 g coffee can
• 4 × 125 g coffee can
• 3 or 4 boxes of compatible coffee capsules
• (only for the durable packaging) 1 or more boxes of compatible coffee capsules or 1 or more coffee cans, at your discretion.
You can find more details about the products size and characteristics inside the Material files. For some examples of Christmas-themed packages, please refer to the Material files.

Values to convey: your packaging solutions shall be perceived as premium gifts, in line with the famous Italian coffee brand, and shall suggest that giving them as a gift will surely represent “the perfect gift for me and for my loved ones”.

Target: your packaging solutions shall be dedicated to well-informed consumers, coffee geeks, coffee lovers, looking for a premium and original product, a solution suitable for anyone wishing to offer a premium gift for Christmas or other festivity.


Required materials: you are invited to propose a minimum of 3 packaging solutions, presenting:
- at least 2 cardboard packages and at least 1 durable package;
or
- at least 3 cardboard packages;
or
- at least 3 durable packages.

For the cardboard solutions you are invited to present the structure of the package as a two-dimensional layout, in order to facilitate the design of the die cut layouts (for some examples, please see the Material files ).
You may draw inspiration from, readapt, modify the die cut layouts related to the examples included in the Material files, but at least 2 die cut layouts should be original.
For a better evaluation of your projects, you are required to provide vector files in .AI or .EPS format, to be attached inside a .ZIP archive from the upload page of the contest.


Evaluation criteria: in the evaluation of your submissions the Sponsor will take into account the following criteria:
Aesthetics (5/5)
Technical feasibility (5/5)
Eco-compatibility (4/5)
Degree of innovation (3/5)
Project presentation (3/5)


Contest timeline
Add the contest to your calendar

Upload phase: 11th February 2020 – 06th April 2020 (1.59 PM UTC)
Client Vote: from 06th April 2020
Winner announcement: approximately before the end of April 2020

Optional deadlines
Concept revision: 11th March 2020 (1.59 PM UTC)

Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.


Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Premium Coffee Gift Packaging” will be accepted.

Language

Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.