Contests / SUP graphic design / Brief
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CONTEST TYPOLOGY: SINGLE - PRODUCT DESIGN (What’s this?)
26 Apr 21
BRIEF
Summary
New graphic design contest on Desall.com: Bestway and Desall invite you to design the new graphics for stand up paddle boards with Hydro-force brand.
Company description
Since its establishment in 1994, Bestway has devoted its efforts to strengthening research, design, development, and the manufacturing of high quality and innovative outdoor leisure products. Bestway aims to provide the best products at the best prices worldwide.
Vision: we want to give everyone the opportunity to make the most of their free time. We are Bestway, a world class brand in the production of leisure products. We are committed to bringing fun into people’s lives, with innovative and quality products, and creating a rich and stimulating professional environment for those who work with us. We seek to do better every day, in everything we do, for everyone. We believe in striving for excellence in both product and service design, in order to achieve our goals.
Mission: we improve people’s lifestyles through the power of fun and entertainment. Thanks to our products, we make moments of well-being and socializing possible, for people of all age groups in every part of the world. Thanks to our corporate philosophy we favour a work environment focused on the individual in its uniqueness. Together with our colleagues, collaborators, suppliers and branches all over the world we are committed to affirming ourselves as the leading recreational leisure brand.
What we are looking for
The brief is available in the following languages:
- Italian
- English
Download the Material files
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Stand up paddle (SUP) is a water sport, which was born as a variant of surfing that imposes standing on a board (similar to the surfing one but with more volume to support the athlete’s weight), using a paddle for propulsion.
Bestway invites you to look for a new style for its Hydro-force sub-brand, in particular by designing the new graphics of the “Oceana” and “Acqua Glider” SUP boards. For further information and to watch a video about the Hydro-force products, please refer to the Material files attached to the contest.
Guidelines
For the correct realisation of your proposals, keep into consideration the following guidelines:
Product typology:
SUP board is composed of 3 design areas, top surface, bottom surface e side rail.
The top surface features a series of elements, such as elastic ropes, handles, metal D-rings and valves, while the bottom surface has a tail fin. For more details on the elements on the board, please refer to the “Design sheet” file attached to the Material files.
Furthermore, the Top surface features non-skid pad, this is the only element you can integrate into the graphic design of the board project, working on its shapes, colours and texture. For constraints related to the mat, please refer to the paragraph “Colours”.
The graphics have to pay the greatest attention to detail, be tech, sporty and professional. The final result will not have to be in line with the style of the range currently in the catalogue, so you are invited to develop a new graphic style from scratch, which stands out from the competition in terms of style, shapes and colours.
Your proposal must have 2 graphics, one applied to the “Oceana” structure model and the other one applied to the structure of “Acqua Glider” both inserted inside the “Design sheet” file attached to the Material files.
In order to underline the versatility of proposed graphics, for each submitted project you can show at your choice:
- two chromatic versions of the same graphic;
or
- two different versions, which can be visually referable to the same collection.
Style: your design should follow a sporty, tech, active and unisex style that can attract both men and women, sporty or not. The values that will have to emerge can refer to concepts such as: “Wildness”, “freedom”, “nature”, “discover” by conveying a series of messages such as: “Free your soul”, “Get in touch with the nature and relax”, etc.
The subjects can be both abstract and figurative, the output must necessarily be a vector file, so the use of pictures is not allowed.
The design must be original, therefore the use of graphic stock material is not permitted, even if free from licensing restrictions.
Colours: the colours should be pertinent to the sports world, preferably bright, therefore avoid pastel shades.
As regards the graphics that will be applied to the board there are no limits to the number of colours that can be proposed, the only limitation concerns the non-skid pad, for which it is necessary to provide simple graphics (max 5 colours) avoiding too elaborate patterns. Indeed, this part is composed of assembled pieces with different shapes, so an excessive complexity would make the production process too complicated.
Logo: You are invited to insert the Hydro-force (HF) logo attached to the Material files integrating it as much as possible within the graphic proposal and respecting the company style guides. (“HF_StyleGuide_2021”).
Target: The target audience is the sport-loving adult. The reference market is the mass market, so the design should not be overly sought after, but suitable for a wide target group, made up of beginners and non-beginners. The product will be sold all over the world and the sales channels will include both shops specializing in sports goods and large general distribution.
Target support and print typologies: your solutions will be printed by Screen printing or Roller printing for the base of the board. For the non-skid pad part, the coloured parts in EVA mat will be assembled.
The printing production process does not allow a perfect alignment of the side rails with the top surface and the bottom surface. Therefore, we do not recommend applying graphics continuously on all three surfaces, from the top to the rail to the bottom, to avoid misalignment.
If it is functional to the graphics, the positioning of elastic ropes, handles, metal D-rings can be slightly modified.The valves, on the other hand, cannot be moved from their original position.
Required materials: For the development and presentation of your graphics, you are invited to use the template provided inside the Material files including front, back and side views. For each project submitted, you should show two variants, one applied to the structure of the “Oceana” template and one applied to the structure of “Acqua Glider”.
All material inside the template “Design sheet” must be sent in vector format, so will not be accepted proposals only in raster format (jpeg, png, tiff).
The template must be attached through the .ZIP archive from the upload page as additional material and must be indicated inside of it all the colours used for each proposal (in CMYK or Pantone values) at the bottom of the page.
Evaluation criteria: in the evaluation of your submissions Bestway will take into account the following criteria:
Aesthetic quality 5/5
Versatility (possibility to create a collection) 5/5
Technical feasibility 4/5
Innovation degree 4/5
Brand Compliance 1/5
Contest timeline
Add the contest to your calendar
Upload phase: 4th December 2020 – 16th February 2021 (1.59 PM UTC)
Client Vote: from 16th February 2021
Winner announcement: approximately before the end of April 2021
Optional deadlines
Concept revision: 11th January 2021 (1.59 PM UTC)
Concept revision: by this date you can require an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “SUP graphic design” will be accepted.
Award
1°: €2000
The selection of the winner by Bestway will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 750,00 = (seven-hundred and fifty/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to contest@desall.com We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.
Language
Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
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Desall required files
Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
