Contests / Tableware Collection Design / Brief
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CONTEST TYPOLOGY: SINGLE - PRODUCT DESIGN (What’s this?)
05 Jul 21
BRIEF
Summary
New product design contest on Desall.com: DOpla and Desall invite you to design a reusable tableware collection and its packaging dedicated to the large-scale retail trade.
Company description
Here at DOpla Group, we are proud of our past and grateful to all who choose us; who work with us and for us. We are firmly and unwaveringly committed to building our future – a better and more sustainable future driven by innovative technologies, advanced materials and novel products.
We will continue to be a leading industrial player, strongly rooted in Italy and Europe.
We will generate value for our shareholders and benefit for all our stakeholders, by being committed to our mission every day in our work.
We will lead the change in the transformation of our sectors, towards the offering of useful and eco-friendly products and solutions suited to the needs of our Consumers and Professionals in packaging for the consumption of food and drinks.
Our trade in foreign product solely represents a means to an end – either to compensate for the limitations of our production capacity at times of peak demand or as competitive but non-economically sustainable complementary products to our range – in any case and without exceptions, these products will be of the highest quality and in full compliance with applicable regulations.
What we are looking for
The brief is available in the following languages:
- Italian
- English
Download the Material files
Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!
DOpla invites you to design a plastic tableware collection (plates, bowls, trays, containers, glasses, cutlery etc..), which can be reusable several times, for repeated use over time.
Therefore the shapes and aesthetics shall sever the classical disposable product, in order to embrace a new concept of an eco-friendly and durable product, due to the fact that after the use cycle they can be recycled and thus, their environmental impact during their life cycle is better than many alternatives that are available on the market.
In addition, you are invited to design the packaging of the collection that will be used to present the product on the shelf and to communicate with a simple but incisive narrative, the reusability of the tableware and the values of the DOpla brand.
Guidelines
For the correct realisation of your proposals, keep into consideration the following guidelines:
Product typology: you are invited to design a tableware collection for food and beverage consumption at the table and in other contexts. The collection must involve several products of choice, including for example:
- Plates: round, square,flat, soup, dessert, ecc..
- Glasses: of water, wine, sparkling wine, liquor, etc..
- Cutlery: forks, knives, spoons, small spoons, small forks, etc..
- Different containers: bowls, trays, containers etc..
The minimum content to be presented consists of a set of plates: flat, soup, dessert, fruit and at least one water glass.
You are also invited to design the packaging for the tableware collection, and in particular at least one example of packaging for each of the proposed product types of the collection, so, packaging for a pack of 10 plates, packaging for a pack of 10 cutlery items, etc..
The packaging can be primary and secondary:
- The primary packaging (mandatory): this kind of packaging may include a pre-printed wrapping film (with graphics printed directly on the film, transparent areas, etc.) or a wrapping film and a label (applied to the transparent film). For an indication of the graphic content to be included, see section “Values to communicate”.
- The secondary packaging (optional): cardboard packaging with the function of a real shelf display for the large-scale retail trade, a ready-to-sell solution. The aim of this packaging is to show the product and its features in the best possible way, attracting the consumer’s attention and making it stand out from the other products on display. As for the design, please consider that it will contain some products packaging (plates,cutlery,glasses etc.). For an indication of the graphic content to be included, see the paragraph “Values to communicate”.
Shapes and Aesthetics: regarding the tableware, it’s fundamental to design an aesthetic but also functional style that suggests and enables their new feature, that is a collection of durable and reusable products. Moreover, all the products of the collection will have to be designed in view of family feeling, keeping a certain coherence with the DOpla brand and its values. Aesthetics shall be taken care of in detail and in order to obtain a product that is beautiful to show and reuse. The shapes will have to maximize the practical functionality and, in particular, the tableware shall be easily washable: so avoid inserting edges or interstices where food could nest. There are no particular colour guidelines to follow.
As for the packaging, it should have a strong marketing efficacy with a strong accent on the values of the product and enhancement of the DOpla brand.
Values to communicate: Practicality, pleasantness (shapes and colors), robustness (reusability), safety (suitability for food contact and health protection), sustainability (recycling at the end of uses).
Size: For each product of collection there are some size limitations. Your product should fit the following volumes:
Plate: 230 × 230 x h25 mm
Glass: 80 × 80 x h130 mm
Cutlery: 180 × 40 x h65 mm
Tray: 330 × 230 x h30 mm
Bowl: 180 × 180 x h43 mm
Target and where to use: the typical consumer is an individual who is sensitive to the practical functionality and cost of the product. The tableware will be used at the table and in similar contexts, like parties (including standing) and outdoor events/occasions.
Production Technologies and Materials: the whole tableware collection will be produced through thermo-forming processes. Polystyrene (PS) and Polypropylene (PP) are allowed. Two layers of material are allowed for coloring (for example, inside of glasses in white and outside colored) or for using recycled material in the part not in contact with food and beverages.The use of paper pulp, Bagasse, Paper, PET, Bio-materials is not allowed.
The primary packaging will consist of a printed and hot glued PE/PP coating film and a paper label, if applicable.
Secondary packaging will be produced in cardboard material.
Logo: you are invited to insert the logo attached to the Material files on the surface of the single products of the collection, by embossing. The logo shall be visible but not invasive, for example on the bottom of plates and glasses.
Deliverables: upload all the images that best represent your designs (rendering, descriptions, CAD files, etc.) Attach the 3D files in .STP/.IGS format, or compatible with the Solid Edge software in a .ZIP archive, in which you can provide further useful materials for the evaluation.
Evaluation criteria: in the evaluation of your submissions DOpla will take into account the following criteria:
Technical feasibility (includes economic sustainability) 5/5
Aesthetics (includes brand compliance) 5/5
Innovation degree (includes functionality/usability) 4/5
Compliance (includes compatibility with reusability requirement) 3/5
Design completeness (understandability of design, completeness of product/packaging and family feeling for product range, satisfaction of all requirements posed in the Brief) 3/5
Contest timeline
Add the contest to your calendar
Upload phase: 22nd December 2020 – 23rd March 2021 (1.59 PM UTC)
Client vote: from 23rd March 2021
Winner announcement: approximately before the end of June 2021
Optional deadlines
Concept revision: 25th January 2021 (1.59 PM UTC)
Concept revision: this is the deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Tableware Collection Design” will be accepted.
After 12 months following the Date of Expiration of the Contest, if either Desall or the Sponsor has not exercised the option right, the Users will be free to propose their own Projects to third parties, only if the Sponsor’s trademark/brand and/or image are not referenced in any way on such Projects and only if such use is not related to the Projects and their packaging, and also, if the resulting products are not related or referable in any way to Sponsor’s trademarks and/or the Sponsor.
Award
1°: €5000
The selection of the winner by DOpla will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
Option Right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 2500,00 = (two-thousand-five-hundred/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to contest@desall.com We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.
Revision 1 25 Feb, 21
After analyzing the proposals submitted, we recommend to all participants to include a "Primary Packaging" proposal in the project. This kind of packaging may include a pre-printed wrapping film (with graphics printed directly on the film, transparent areas, etc.) or a wrapping film and a label (applied to the transparent film). In the final evaluation, the development of a "Secondary Packaging" proposal will be greatly appreciated.
Language
Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
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Desall required files
Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
