Contests / x-tra-ordinary outfit / Brief
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CONTEST TYPOLOGY: SINGLE - NEW IDEA (What’s this?)
24 Jun 16
BRIEF
Summary
Würth-Modyf and Desall.com invite you to an extraordinary fashion design contest for the creation of a new workwear collection which is both fashionable and comfortable, able to support the workers in their daily passion.
Company description
Modyf Srl, founded in 1997, is an allied company of the Würth Group specialised in safety shoes and workwear, which is part of the international Modyf Group located in Germany, France, Spain, and Portugal.
We offer our customers products and services tailored to their needs. Our motivated and dynamic team is always ready to respond to our clients questions and every new challenge.
What we are looking for
This brief is also available in Italian ( Download ).
Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!
Würth-Modyf relies on your talent for the creation of a new workwear apparel collection made of at least 5 clothing products, able to satisfy the most extreme needs for comfort and safety in every working situation, conveying all the passion and care for detail of the brand into excellent quality products.
Guidelines
For the correct realisation of your proposals, keep into consideration the following guidelines:
Product typology: you are invited to propose a new workwear apparel line made of stretch fabric clothes, for indoor and outdoor, to be included in the actual Stretchfit collection, able to provide the workers with the due protection and comfort.
You are required to propose at least 5 clothing products belonging to the following 5 categories:
A. Work jacket
B. Work pants
C. Softshell jacket
D. Multipocket work vest
E. Work bib trousers
Nice to have: at your discretion, you can also propose clothing products for the Polo-shirt and Fleece categories.
For more information on the current Stretchfit collection and on the clothing products, please refer to the Wuerth-Modyf_catalogue.pdf included in the Material files.
Comfort and safety: the clothing products you propose shall guarantee an excellent mobility in every situation, providing comfort and flexibility, offering in the meantime maximum safety in the work environment, through a careful selection of materials, closures and accessories for every purpose. For extra safety reasons under low-light conditions, you can include reflective inserts that allow to quickly notice the worker.
Materials and technologies: the clothing products will be realised in stretch fabric. You are invited to include removable knee pads (measuring 15x25cm) and reinforce some areas with abrasion-resistant fabric, wherever appropriate, for an excellent durability.
Pockets: in your proposals include an appropriate number of pockets according to the clothing product. In particular, include at least the following pockets:
- Work jacket: 1 mobile pocket, 1 large pocket;
- Work pants: 1 mobile pocket, 1 ruler pocket, 1 large pocket, 2 knee pads pockets;
- Softshell jacket: 1 large pocket;
- Multipocket work vest: 1 mobile pocket, 1 large pocket;
- Work bib trousers: 1 mobile pocket, 1 ruler pocket, 2 large pockets, 2 knee pads pockets.
Logo: it is required that you include the Würth-Modyf logos in your projects and it is fundamental that you do not cover the yellow areas indicated in the Wuerth-Modyf_logo-positioning.pdf attached in the Material files.
Reinforcement webbings (nice to have): where most appropriate, you may use extra webbings to reinforce seams and pockets. For more information, please refer to the Wuerth-Modyf_webbings.pdf in the Material files.
Style: the collection you propose shall be coherent with the Würth-Modyf brand, reflecting the values and the pursuit of perfection that made the brand one of the main players in the industry.
In order to represent your proposals, choose one of the following hues as the main colour for the collection: light grey, charcoal grey, dark blue and beige.
You are nevertheless required to pick and specify also the remaining three hues (you can simply pick a colour swatch).
In addition, propose a fifth main colour of your choice for the collection.
You are also required to specify in your upload the PANTONE® codes for the four main colours and for the fifth main colour of your choice.
Target: your apparel collection shall be designed for a target made of artisan workers: mechanics, electricians, plumbers, carpenters and construction workers.
Brands and products benchmark:
https://www.modyf.it/
http://www.cofra.it/en/products/workwear/workwear-lines?market=eu
http://www.mascotworkwear.com/en
http://www.snickersworkwear.co.uk/
https://www.engelbert-strauss.de/en
Deliverables: upload all the images that better present your collection (sketches, outlines, 2D CAD files, rendering, descriptions, etc.) and, if necessary, remember that you can also attach a .zip archive containing extra materials. If you need a hint as to how to present your project, you can take inspiration from the Wuerth-Modyf_upload-example.pdf attached in the Material files. Don’t forget about the abstract and description to give further info about your projects. You can submit as many entries as you like!
Timeline
Upload phase: 22nd January – 21st April 2016 (1.59 PM UTC)
Community Vote: 21st April – 28th April 2016 (1.59 PM UTC)
Client Vote: from 26th April 2016
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “x-tra-ordinary outfit” will be accepted.
Award
1st: €3000
The selection of the winner by Würth-Modyf will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
License fee
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a range price between Euro 500.00 (five-hundred/00) and Euro 1,500.00 (one-thousand-five-hundred/00) for the purchase of the economical exploitation license of maximum five clothing products not-acknowledged as the winning proposals.
For more info, please login and read the Contest Agreement from the upload page.
Language
Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
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Desall required files
Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
