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Everything about myself

I am a Product and Industrial Designer who graduated with a first-class from Central Saint Martins, UAL. With a deep understanding of the intricate relationship between aesthetics and functionality, I strive to create innovative designs that contribute to a more sustainable future.

My expertise lies in conceptualizing and visualizing design ideas through schematic representations. By utilizing sketching, prototyping, and 3D modelling techniques, I bring these concepts to life, ensuring that they meet the highest standards of form and function while minimizing their footprint.

My design work has been recognized with awards. Among these, the Fila Design Award acknowledges my innovative approach to product design as a powerful branding tool. Additionally, I was deeply honoured to receive the Hi-Interiors Smart Packaging Award for my work designing a sustainable, plant-based packaging solution and developing a comprehensive product-service lifecycle to support it.

During my placement year, I gained valuable experience in market research at Ipsos, a leading global research firm, specializing in the fast-moving consumer goods (FMCG) industry. This experience gave me unique insights into consumer behaviour, market trends, and competitive landscapes. It equipped me with a comprehensive understanding of the needs and preferences of consumers, enabling me to design products that not only meet their expectations but also resonate with their values and aspirations.
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