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Contests / Injection Design Award 2012 / Gallery / Rope

Design detail page.


Tidee’s packaging is a single sheet of recycled cardboard bended 4 times. A thin rope wraps the box avoiding the spill of the product.
The left and right side of the box are opened in order to allow to the costumer to see the product.
The whole graphic is simple and minimal. The customer can find all the information he needs and on the back it’s possible to see how to use the product.
Through the use of the rope the customer can interact with the box and open it as a gift.

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